The following provides a snapshot of information concerning website privacy policies.
The amount of time it would take a person to read the privacy policies of all the unique websites they visit in a year.3
The premium that study participants were willing to pay to purchase a $15 item from a website that proactively displayed strong privacy protections from one with no privacy position.4
 Cal. Bus. & Prof. Code § 22575, et seq.
 Aleecia M. McDonald & Lorrie Faith Cranor, The Cost of Reading Privacy Policies, 4(3) I/S: A Journal of Law and Policy for the Information Society, 541 (2008).
 Janice Tsai, et al., The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study, 6th Workshop on the Economics of Information Security (WEIS), (June 2007), http://www.econinfosec.org/archive/weis2007/papers/57.pdf.