Percentage of consumers that are worried about online privacy.1
The percentage of consumers who say they avoid companies that do not protect their privacy.2
The percentage of consumers that check for a privacy trust seal before using a website or application.3
What to think about when considering whether your organization should purchase a privacy certification:
1. TRUSTe & Nat’l Cyber Sec. All., U.S Consumer Privacy Index 2016 (2016), https://www.truste.com/resources/privacy-research/ncsa-consumer-privacy-index-us/.