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A cross-practice team including Sports & Entertainment Group transactional co-leads London Partner Marcus Pearl and Colorado Springs Managing Partner Steve Smith, along with London Senior Associate Ash von Schwan, and Moscow Commercial Practice Group Leaders Alexey Gorlatov and Vlad Vdovin co-authored an article published June 8 by Law360 regarding “ambush marketing.” With the World Cup set to begin, some businesses are seeking ways to tie their products to the massively popular event, despite not being official sponsors. “Although sports fans may regard ambush marketing as harmless and tongue-in-cheek, it can have serious commercial implications,” they wrote. “Big brands pay eye-wateringly large sums of money for the privilege of being an official sponsor of global events such as the World Cup or Olympic Games.” The article outlines options open to official sponsors and event organizers, and what we can expect at this World Cup. Click here to read the full article.