Bryan Cave earned a spot in the BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms. The report recognizes the top 26 law firms ranked by corporate counsel as having a “substantially better brand recognition than all other law firms.” Bryan Cave is ranked No. 21 this year.
In addition, Bryan Cave is listed as one of 10 firms named by corporate counsel as being the most highly innovative. The innovation categories represented four of the nine factors used by BTI to calculate brand rankings.
The rankings come out as Bryan Cave has named Denver-based Partner Katie DeBord Chief Innovation Officer – a new position reporting to the firm Chair Therese Pritchard.
BTI’s research is based solely on in-depth interviews with corporate counsel at the world’s largest and most influential companies. BTI Brand Elite 2015 only includes law firms with the definitive imprint on corporate counsel in the nine key factors clients rely on to differentiate law firms.
The BTI Consulting Group is a provider of strategic market research to law firms and professional services firms. The company conducts private benchmarking, market awareness and client satisfaction research for organizations worldwide. Click here to see the 2015 “BTI Brand Elite 2015” list of top firms and for more information on BTI’s research and methodology.