Daniel Rockey is senior counsel in the firm's San Francisco office practicing in the litigation and intellectual property, technology and media departments. Mr. Rockey represents companies and individuals in the technology sector, focusing primarily on privacy matters and brand protection strategies, including trademark, copyright, domain name and false advertising enforcement and litigation. He is a Certified Information Privacy Professional and has deep knowledge and experience in the areas of privacy and data security, intellectual property, antitrust, unfair business practices, securities and consumer class action litigation.

Mr. Rockey is a frequent speaker on matters relating to privacy and data security, brand protection strategies and developments in internet law and litigation. He is also the author of numerous articles concerning developments in the areas of privacy and internet law, including recent articles concerning legislative efforts to regulate online behavioral marketing, recent FTC enforcement matters and developments in civil litigation concerning internet law and privacy.

Select Representations

• Represents a leading provider of open source software in trademark and copyright litigation.
• Represents the founders of Internet distribution network in litigation of copyright and trademark infringement claims, counterclaims for breach of licensing agreement.
• Represents an Internet startup in regulatory investigation concerning privacy and related issues.
• Advises a data aggregator and analytics company on compliance issues, including privacy, Graham Leach Blilely, FCRA, CFAA, SCA, and strategic business initiatives.
• Provides counseling to various e-marketing, data analytics, and online retail companies in privacy and data security compliance, including development of WISPs, privacy policies and procedures.

Bar and Court Admissions

California, 1995

United States District Courts Central and Northern Districts of California

Education

University of California-Hastings, J.D., 1995

University of California-Davis, B.A., with honors

Publications

• “Will the FTC’s ‘Do Not Track’ Proposal Spell the End of Free Internet Content?” BNA Electronic Commerce & Law Report, Vol. 16, No. 4
• “Proposed Data Privacy Legislation Generates Relief As Well as Concerns,” BNA Electronic Commerce & Law Report, July 13, 2010
• “FTC investigates Ann Taylor for encouraging bloggers to tout new product line,” BNA Electronic Commerce & Law Report, May 25, 2010
• “For Companies Operating On the Web, New Data Security Regulations Have Broad Implications,” Bullivant E-Alert, November 2009
• “California Supreme Court Decision Raises Specter of Return of ‘Shakedown’ Suits,” Bullivant E-Alert, June 2009
• “Sale of Expired Goods, Use of Google Adwords, could be trademark infringement,” Bullivant E-Alert, March 2009
• “Could You Be Liable Because Your Website Contributes to Unlawful Conduct by Your Users?,” 26 No. 5 Andrews Computer & Internet Litigation Reporter 1

Speeches and Seminars

• “Is More Data Always Better? The Legal Risks of Data Collection, Storage and Use,” Annual Meeting of the Direct Marketing Association, October 12, 2010
• “Hot Topics in Internet Law and Litigation,” Emerging Business Breakfast Seminar, June 25, 2010
• “Trends, Threats and Issues in Online Behavioral Advertising,” Annual Meeting of the Direct Marketing Association, October 21, 2009

Professional Affiliations

• Santa Clara County Bar Association
• American Bar Association
• International Association of Privacy Professionals
• Electronic Frontier Foundation